Challenge
The task was straightforward: create a range of customized white-labeled online stores for corporate clients. This meant designing not just the storefronts, but the entire engine beneath them: product catalogs, intelligent pricing, brand asset management, order fulfillment, and seamless integrations with ERP, suppliers, and payment systems.
We took on the following challenges:
- Complex data model with many interdependent entities (stores, products, buyer groups, decorations, orders)
- Salesforce platform limits and Metadata API restrictions that required custom workarounds
- Environment consistency across dev, User Acceptance Testing (UAT), and production environments
- Distributed team coordination on a fast-changing codebase at scale
Solution
Grinteq delivered an unprecedented depth of B2B Commerce customization, transforming Salesforce into a complete store-management and fulfillment ecosystem:
- Architecture & Store Management: Our team engineered a scalable architecture that allows managing multiple independent storefronts from a single control center. Our automated pipeline handles store cloning, resource provisioning, and publication workflows - turning what was once a manual, weeks-long process into automated minutes.
- Personalization & Pricing: We built a flexible buyer-group system with granular entitlements that let each customer see their own curated catalog. Paired with volume-tiered and multi-level pricing, the stores adapt pricing in real-time based on purchase volume and customer type.
- Brand Asset Management: From logo placement rules to production-ready artwork files, we created a complete branding workflow. Our approval system ensures compliance with brand standards before orders hit the production floor, while dynamic image generation creates branded previews instantly.
- Order-to-Delivery Automation: Orders flow seamlessly through a unified system: inventory syncs with Omni-Channel Inventory and supplier systems, purchase orders auto-generate, and shipping labels print automatically. Real-time tracking follows each order through delivery.
- Flexible Payments & Checkout: Personalized payment links, support for multiple currencies and tax rules, and adaptive UIs that respect each buyer group's requirements ensure a frictionless experience at scale.
- ERP Integration: REST APIs and event-driven architecture (via MuleSoft) connect everything to Microsoft Business Central ERP. Real-time order, inventory, and payment events sync automatically - no polling, no delays, no manual intervention.
- DevOps & Operational Excellence: Lastly, we built a robust CI/CD pipeline with automated code quality checks, security scanning, and controlled deployments. This enabled rapid iteration without sacrificing stability.
Impact
In partnership with a premier US digital agency, we delivered a full-stack Salesforce B2B Commerce platform - from store architecture to order fulfillment to ERP integration.
The result: automated store creation instead of manual setup, consolidated inventory visibility, zero manual order processing, and deployment confidence through full-stack automation. Our client can now scale their custom-store offering as quickly as demand grows.
