Monthly ecommerce #3
Did the Cyber 5 sales hit the ex-year record? What is Block? And what present would you probably get this Christmas? Read our short Monthly ecommerce digest.
The Cyber 5 sales drop down
Adobe reported US consumers spent $33,9 billion online during 5 days from Thanksgiving to Cyber Monday. In 2020 this number was 1.4% higher.
The holiday shoppers preferred to buy early this year to avoid a shortage of goods - bringing a small decline in numbers. Despite the small dip, there's still a 19% growth compared with the pre-pandemic levels in 2019.
Amazon, as usual, was the leader among retailers, growing its share of the overall market and capturing 17.7% of total Black Friday spending.
Klarna released its browser extension
The feature was introduced for the US, UK, German, and France regions. With its help, the audience may use online payment services with all retailers, including those that are not partners with Klarna. The functionality includes the application of coupons and earning cashback bonuses, saving items to your private folder to monitor their price change, and creating one-time credit cards for secure payments.
The extension works with Google Chrome and Microsoft Edge browsers, but soon will also be available for Firefox and Safari.
Another app from TikTok
TikTok Seller is a new app letting sellers simply manage their online stores via smartphone and make various operations, including registration as a seller, inventory management, performance analysis of the store.
Currently, it's available only for the Indonesian audience, where the brand is running a TikTok Shopping pilot program. For instance, earlier this year, TikTok introduced a "Seller Academy" which offers a wide library of materials sharing how to advertise products with the app and make creative videos for brands.
Square, Inc. changed its name to Block
Square, Inc. has officially changed its name to Block, following the company's growth purposes. The Square name now will be associated with their Seller business, which provides an integrated ecosystem of digital commerce solutions.
Block will unite Square, Cash App, Spiral, TIDAL, TBD54566975 under one roof.
Previously, Jack Dorsey, CEO of Block, has ended his role as a CEO of Twitter, following his plans to set up ₿trust to fund Bitcoin development for Africa and India in partnership with Jay-Z.
See how we worked with Square to make a payment integration for Salesforce.
Top-10 products of this holiday season
Ta-da! Square reported the list of the hottest products that were in demand during the holiday season. Some of these items may really become your NY presents :)
The hottest product this holiday season - gift cards, with increased sales up to 43% this year. Square explained such growth in demand by the willingness of buyers to make sure their loved ones would get the presents on time.
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