Omnichannel Loyalty Platforms 2025: Seamless Ecommerce & POS Integration to Reward Every Customer Touchpoint

12 Omnichannel Loyalty Platforms to Keep on Your Radar: Acing Ecommerce + POS Loyalty Integration 

The platforms are listed in alphabetical order.

Annex Cloud

If you're a high-volume enterprise sitting on a wealth of data in SAP or Microsoft CRMs and want to use it to better engage your customers, take a look at AnnexCloud.

Annex Cloud is a cutting-edge SaaS loyalty platform. The platform's flexible rules engine allows you to configure endless loyalty controls for points, tiers, and rewards, incentivizing any trackable activity with unlimited reward options, from personalized experiences to NFTs.

With its API-first approach, Annex Cloud's Loyalty Experience Platform offers powerful ecommerce POS loyalty integrations, including over 125 data connectors and APIs, to seamlessly connect with leading technology platforms like Adobe Commerce.

Beyond engagement (gamification, social loyalty, surveys), personalization (advanced segmentation, progressive profiling), and retention (incentive engine, program types & features), the platform delivers rich customer insights through customizable attributes and 360-degree engagement tracking. 

• End-to-End Loyalty Suite
• Enterprise-Grade CRM Integrations
• AI-Driven Personalization & Segmentation

Best fit: For high-volume, multi-brand global enterprises (manufacturers, restaurants, and B2B), especially those deeply integrated within the SAP, Microsoft, or Adobe Commerce ecosystems.

Ecommerce: Adobe Commerce (Magento), BigCommerce, commercetools, Maropost, Salesforce Commerce Cloud, SAP Commerce Cloud, Spryker Commerce, Workarea.

POS: Heartland Retail, OneView Commerce, RICS Software, Shopify POS, Toast, Worldpay.

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Antavo

If you need to rapidly launch complex loyalty programs with AI-powered segmentation, dynamic rewards, and omnichannel campaign building in a future-proof, enterprise-grade platform, consider Antavo. 

Antavo stands out with a dedicated, API-first Loyalty Cloud platform built exclusively for managing loyalty programs, featuring AI-powered real-time customer segmentation and dynamic rewards, as well as omnichannel capabilities that seamlessly bridge online, in-store, and mobile engagement. 

Trusted by global brands for its enterprise-grade flexibility, visual campaign builder, and future-proof design that enables the rapid launch of complex loyalty programs including tiered, referral, and coalition models, Antavo's Loyalty Cloud delivers unparalleled scalability.

• AI-Powered Real-Time Segmentation
• Visual Campaign Builder & Omnichannel Journeys: Drag-and-drop interface to design multi-step loyalty, referral, and gamification flows across web, mobile, in-store kiosks
• Coalition & Partner Modules: Out-of-the-box support for multi-brand alliances, allowing partners to share points, run joint promotions, and access consolidated analytics.

‍Best fit: Mid-market to enterprise brands and stores seeking a dedicated, API-first loyalty cloud to run complex, tiered, coalition, or referral programs at scale across multiple markets.

Ecommerce: Adobe Commerce (Magento), Salesforce Commerce Cloud, Shopify, Shopify Plus.

POS: Maitre'D, Shopify POS.

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‍LoyaltyLion

Need data-driven, omnichannel loyalty software that combines advanced segmentation, and personalized rewards? LoyaltyLion is favored by both small and enterprise brands and online stores due to its flexibility, extensive customization options, and enhanced UX.

Built to “help ecommerce brands like yours thrive in the age of Amazon,” Shopify-first platform LoyaltyLion boasts impressive results like 4x higher CLV. Their secret? Data. Given 10 years of real-world data from 10,000 brands and 250 million shoppers, this is not surprising.

LoyaltyLion manifests loyalty as a core foundation of online shopping, offering no-code, hyper-customizable, personalized and branded loyalty pages. Customers can easily see how to earn and spend points, while businesses gain actionable insights and key metrics from an advanced dashboard.

• Embedded Loyalty Experience: Seamlessly integrates into your storefront’s theme
• Customizable Rewards & VIP Tiers: flexible points, discounts, custom no-code rules 
• Advanced Customer Segmentation (e.g., Loyal, At-Risk, Win-Back)

‍Best Fit: SMB to enterprise ecommerce, Shopify stores.

Ecommerce: Shopify, Shopify Plus.

POS: Shopify POS, ConnectPOS.

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Open Loyalty

For organizations seeking to avoid vendor lock-in, prioritize technical flexibility, remain tech-agnostic, and have skilled developers on staff, OpenLoyalty provides an ideal platform. 

OpenLoyalty combines an open-source core, an API-first headless architecture, and hybrid cloud/on-premise deployment options for fully customizable, vendor-lock-free ecommerce loyalty solutions.

OpenLoyalty’s MACH architecture grants complete control over program design, enabling businesses to customize reward logic and tiered programs to their exact needs, ensuring companies pay only for the features they require.

This omnichannel rewards software offers real-time analytics and event streaming, leveraging gamification to boost engagement and personalize each customer's journey.

Developers benefit from extensive SDKs, sandbox environments, and community-backed extensions.

• 100% open-source with no vendor lock-in
• API-driven for custom integration
• Supports complex coalition programs

‍Best fit: Tech-savvy enterprises and brands seeking to “to power up gamified loyalty programs.”

Ecommerce: API-based (any platform).

POS: Custom API connections.

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Salesforce Loyalty Management

If your business is one of those heavyweight enterprise brands settled in the Salesforce ecosystem, a go-to solution might be Salesforce Loyalty Management.

The obvious and primary strength is leveraging existing CRM, Sales, Service, and Marketing Cloud data to unify customer insights seamlessly.

The loyalty program software enables multi-brand and B2B/B2C program management using industry-specific templates. Einstein AI facilitates hyper-personalized campaigns across channels. Features include identifying at-risk members, managing reward points across partner programs, and AI-powered referral analytics via predictive dashboards for optimizing investments. Predictive revenue forecasting helps select optimal segments and channels to maximize ROI.

• A single view within the Salesforce Customer 360: purchase history, loyalty interactions, service cases, etc.
• Personalization & Insights: AI-driven predictions for next-best offers, churn risk scoring
• A visual loyalty-program builder for creating complex tiered, coalition, and subscription models

‍Best Fit: Large enterprises and multi-brand portfolios already using Salesforce Clouds for managing complex, multi-market loyalty programs.

Ecommerce: Salesforce Commerce Cloud, (plus native connectors and APIs for Salesforce Commerce Cloud, plus pre-built integrations via MuleSoft).

POS: Custom (API-based).

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Smile

Here is the one for those seeking an affordable loyalty platform with ecommerce and POS integration, for SMBs. Their motto: “Make your customers smile.”

Ranked as the easiest to use in loyalty management software according to G2, Smile is trusted by over 100,000 businesses worldwide. Smile wins their clientele with a no-nonsense approach, emphasizing simplicity and transparency. 

Although advertised as “Built for Shopify” (including Shopify Plus), the platform is also native to BigCommerce. Additionally, it is compatible with a wide range of email marketing tools (such as Klaviyo, Mailchimp, and HubSpot) and customer review tools (including Judge.me, Stamped, and Loox). Smile can be seamlessly connected to your customer service tool Gorgias and recurring billing tool Recharge.

• Easy setup, no custom code, no long-term contracts
• One-click integrations with Shopify, BigCommerce
• Referral & Social Sharing: Automated referral links, social sharing incentives

‍Best Fit: Small-Business, Shopify stores.

Ecommerce: Shopify, Shopify Plus, BigCommerce.

POS: Shopify POS.

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Talon.One

If deep customization, omnichannel reach, and user-friendly tools are exactly what you need in an ecommerce loyalty solution, consider Talon.One.

Talon.One is an API-first loyalty program software notable for its highly customizable loyalty engine. Its real-time rule builder and modular campaign templates empower businesses to craft personalized offers, referral programs, and tiered rewards without significant developer overhead.

Talon.One is POS-compatible and offers real-time customization across in-store, online, direct mail, and SMS channels, ensuring consistent reward experiences with flexible online, offline, or hybrid integrations.

• Rule-Based Customization
• API-First Architecture
• Usage-Based Pricing

‍Best fit: Mid- to large-sized retailers and brands that need a fully customizable, omnichannel loyalty program.

Ecommerce: Shopify, commercetools, Salesforce Commerce Cloud, Vue Storefront (Alokai).

POS: Oracle Retail Xstore, NewStore, GK, Gebit Solutions, Shopify POS.

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Voucherify

Do you value developer-friendly agility, enterprise-grade reliability, and unmatched speed in launching complex campaigns? Explore Voucherify.

Voucherify offers a no-code, drag-and-drop loyalty rule builder for instant promo and coupon workflows, paired with a hyper-scalable engine capable of handling millions of real-time transactions with flawless performance.

“Voucherify connects to anything with an API” and SDKs, enabling precise targeting based on customer, product, and transaction data. The platform's rules engine allows for defining promotion logic with custom parameters and conditions.

Voucherify validates promotions in real-time, providing tools to launch, pause, and adjust incentives, control promotion stacking, and engage customers across multiple channels.

• No-Code Rule Builder: Drag-and-drop interface for creating complex loyalty rules
• Hyper-Scalable, Real-Time Engine: Handles millions of transactions per second
• API-First Architecture with a visual dashboard for campaign management

‍Best fit: Mid-market to enterprise businesses, and online stores wanting rapid campaign launch. 

Ecommerce: Shopware, Adobe Commerce (Magento), Bold Commerce, Emporix, commercetools, WooCommerce, Shopify, Shopify Plus, Elastic Path, BigCommerce.

POS: Lightspeed, Oracle Simphony POS, Oracle Retail Xstore, Aloha by NCR Voyix, Ordering Stack, Brightpearl.

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Wolve

Those seeking simplicity, and one-click accessibility should consider Wolve’s AI-powered loyalty solution.

Wolve offers a scalable, no-code loyalty platform focused on driving real commercial impact, boosting retention, frequency, and spend with minimal technical overhead. From SMBs to enterprises, Wolve enables instant loyalty program deployment with customizable perks, tiered rewards, and referral mechanics - all launchable in minutes.

Simplicity is key, but simplicity doesn't mean limited functionality. Seamlessly blending online, in-store, and mobile channels, the platform boosts AI-assisted omnichannel engagement with a wide range of tools. Customer-centric analytics and advanced dashboards enable precise member segmentation and AI-driven automation, from welcome flows to re-engagement campaigns, all while tracking performance and revenue impact in real time.

Recently recognized as a Premium Partner by Vipps MobilePay, Wolve’s platform integrates seamlessly with popular ecommerce platforms like Shopify and WooCommerce. Though rooted in the Nordic market, Wolve is a highly scalable loyalty strategy engine with global leverage.  

• 100% no-code plug-and-play omnichannel loyalty solution.
• Advanced dashboards and analytics: track revenue, repeat purchases, and retention.
• Easy one-click signups, seamless integration with popular marketing tools (Mailchimp, Klaviyo, SMS marketing)

‍Best Fit: SMBs in digital commerce - from fashion boutiques to coffee shops to lifestyle brands - willing to scale and go global.

Ecommerce: Shopify, Shopify Plus, WooCommerce, Adobe Commerce (Magento), custom integrations. 

POS: Shopify POS, Front Systems, Susoft, Stripe, Data Nova, Vision Point.

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Yotpo

For businesses seeking an all-in-one loyalty and retention suite - natively integrated with most leading ecommerce platforms - featuring VIP tiers, referral rewards, exclusive perks, social proof, and UGC tools, consider Yotpo.

Yotpo extends beyond core loyalty programs by amplifying its offering with advanced referrals, and reviews tools.

Marketed as "built by ecommerce experts for ecommerce marketers," Yotpo provides 20+ out-of-the-box campaigns to incentivize desired customer actions and behaviors. Reward options include fixed-value or percentage discounts, donations, and more.

The platform employs a blend of rational rewards and emotional engagement (like tiered programs) to boost customer retention. Advanced segmentation allows rules based on point balances, referral counts, and purchase history. Campaigns can also be scheduled in advance.

• All-in-One Loyalty & Referrals
• Seamless UGC & Social Proof
• Advanced Segmentation & Automation

Best Fit: DTC and mid-market ecommerce brands that want a unified retention solution combining loyalty, referrals, and user-generated content.

Ecommerce: Shopify, Shopify Plus, Adobe Commerce (Magento), Salesforce Commerce Cloud,  BigCommerce, WooCommerce, Volusion.

POS: Shopify POS, Square POS by Defsys, Heartland.

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Zinrelo

If you are a large B2B or B2C brand with multiple locations and diverse POS systems, consider Zinrelo.

Zinrelo offers an omnichannel loyalty solution that integrates online and offline touchpoints on platforms like Shopify, Magento, and Commerce Cloud. With social commerce, advanced gamification, tiered rewards, and real-time analytics, Zinrelo helps B2B and B2C brands increase repeat purchases across subscriptions, marketplaces, and more.

The platform excels in data-driven loyalty programs, delivering hyper-personalized offers through real-time analytics, predictive churn modeling, and AI-driven segmentation. Zinrelo leverages behavioral analytics and machine learning to increase per-customer revenue. 

• Omnichannel engagement 
• Real-time analytics
• Advanced gamification

Best fit: Large, multi-location B2B and B2C brands and online retailers.

Ecommerce: VTEX, Oracle Netsuite, Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce Commerce Cloud, Miva, PrestaShop, Kibo, Woocommerce.

POS: Clover, Lightspeed, Verifone, Vend, Weezmo, Edea, Aviv, Hyp POS, ComPOS Tech, Retail Pro, Omega, EPOS, Retail Edge, Oracle NetSuite SuiteCommerce, Revel Systems, Toshiba SurePOS, Toshiba TCX, Retail One, LS Retail, NewOrder, Heartland, Oracle Micros.

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99minds

Do you want to leverage community-driven gamification, peer-to-peer rewards, and social sharing in a cost-effective SaaS model with seamless ecommerce and marketing integrations to boost your SMB customer loyalty?

99minds provides a flexible omnichannel rewards software aimed at increasing customer retention and CLV. Its standout strength is customization: businesses can design diverse program types like Points, VIP Tiers, Cashback, or Hybrid models, tailoring terminology (e.g., "stars") to match their brand.

Key features include configurable earning and redeeming rules, allowing milestones for VIP status, points for non-purchase actions, and rewards like free products or discounts. The centralized control panel manages points expiration, branding, activity limits, and integrations with major ecommerce platforms, email/SMS tools, and productivity apps. 

• Strong gift card and store credit management capabilities.
• Automated Marketing: Trigger emails/SMS for enrollments, rewards, and point-expiry alerts.
• Actionable Analytics: customer spend, top members, and program ROI.

Best fit: SMBs in ecommerce wanting an intuitive, brand-customizable ecommerce loyalty solution with no-fluff analytics. 

Ecommerce: Shopify, BigCommerce, WooCommerce, Salesforce Commerce Cloud.

POS: Square POS, Shopify POS, Lightspeed R-Series, Lightspeed X-Series, Heartland Retail, Clover POS, Hike POS, Retail Pro Prism, Runit POS, Retail Pro 9, ConnectPOS, iPaaS.com.

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Tech-Driven Loyalty Playbook: Top Omnichannel Engagement Trends for 2025

Loyalty programs are booming globally. Do you know roughly 90% of consumers belong to at least one program? In North America alone, members juggle 15–18 programs on average - yet actively use only half. Ecommerce leads this surge: 68–70% of shoppers actively engage with loyalty offerings. This underscores why frictionless integration with ecommerce and POS systems is non-negotiable.

Drawing from our list of omnichannel loyalty platforms, we've highlighted the trends and tendencies poised to prevail.

• API-First, Headless Architectures: Many vendors expose rich APIs or open-source cores for more customization and flexibility;
• No-Code/Visual Builders: Drag-and-drop rule editors and campaign builders democratize complex tiers, coalitions, and gamification without dev resources;
• AI-Driven Personalization: Predictive next-best offers, churn scoring, and real-time segmentation slowly shift from features to necessities;
• Ecommerce and POS Integrations: Ready connectors for Shopify, Magento, Salesforce Commerce Cloud, plus dozens of other POS systems, reflect a unified online-offline focus;
• Tiered Targeting: SMB offerings emphasize simplicity and ease-of-use, while large-enterprise suites lean on CRM-native, coalition-capable, multi-brand loyalty clouds.

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Bottom line

Loyalty programs, particularly for those in ecommerce with physical stores and POS systems, are a crucial part of communicating with customer communities and a way to significantly strengthen these relationships. 

This selection of best loyalty platforms for retail - from technically complex and flexible solutions to one-click no-code integrations (notably, Wolve's AI-powered loyalty platform) - confirms the market is overflowing with options for any task and any scale. 

Choose the optimal loyalty platform for your customers and confirm that you have a trustworthy technical partner who can offer a shoulder to lean on.