challenge
The work centered on equipping our partner’s brands with Salesforce Account Engagement for advanced lead care and nurturing. In each case, we aimed to go beyond basic functionality and create a fully integrated, automated marketing platform.
We took on the following challenges:
- Data fragmentation: Poor data quality costs organizations an average of 12% of revenue annually. Grinteq had to make sure Pardot and Salesforce share the same clean data both ways, so reports and audience lists stay correct.
- Tricky integrations: Connect Pardot forms to outside ecommerce sites reliably, while keeping data secure and the user experience smooth.
- Standardizing processes: Create repeatable lead management and nurturing steps that client teams can actually use, instead of one-off campaigns.
- Measuring performance: Put simple, clear reports in place so clients can see marketing’s return and how it speeds up sales.
Solution
Grinteq combined strategic consulting with hands‑on implementation to manage, optimize, and launch Pardot-driven campaigns end to end.
- Platform setup & stability
Connected Salesforce and Pardot, diagnosed and fixed sync issues, and created a stable data foundation.
- Campaign creation & launch
According to Forrester, marketers who use personalized content see 20%+ higher sales. We designed and built full campaigns: branded email templates, landing pages, and custom forms aligned with brand and objectives. Delivered a ready‑to‑use asset library for immediate launches.
- Lead capture & integration
Built validated Pardot Web-to-Lead forms and integrated them with client ecommerce platforms to ensure complete, contextual lead capture and smooth data flow into Salesforce.
- Automation & nurturing
Marketing automation saves 60% of time spent building and running campaigns. Grinteq implemented Engagement Studio journeys, automation rules, and dynamic lists to automate follow‑up, segment audiences, and make nurturing repeatable and measurable.
- Data quality & governance
Established ongoing audits, de‑duplication, field standardization, and sync health checks to preserve accurate segmentation, reporting, and campaign measurement.
- Technical consulting & support
Acted as the client’s Pardot advisor: resolved connector and syncing problems, handled third‑party integrations, and provided documentation and training for team handover.
Impact
Implemented across six emerging brands, the project transformed fragmented Salesforce and Pardot data into a single, reliable marketing engine through regular data audits, cleaning, and strategic automation. This included creating over 500 custom Pardot assets, such as forms, landing pages, and email sequences. As a result, the project reduced errors and duplicate leads, sped up issue resolution and follow-up times, improved lead quality, and directly increased sales productivity.
