Startup

NDA

Strategic Amazon Presence: Launching a Cohesive Brand Store for German-Engineered Sleep Solutions

Crafting a Custom Amazon Brand Store for a Renowned Mattress Manufacturer

26

Unique Amazon Brand Store pages developed

120

A+ content assets created (images, and elements in the ad graphics)

150+

Product cards UI crafted

Business environment

The digital age has given us tons of new opportunities, but it’s made us spend way more time staring at screens. This extra screen time can mess with our posture, sleep, and overall health. In this context, people are paying more attention to sleep quality, seeking to ensure their bodies get truly restorative rest.

This trend has driven demand for premium, eco-friendly sleep products to an all-time high, fueling significant growth in the global mattress and topper market. Projections show a steady rise, with the market expected to grow from USD 54.75 billion in 2024 to USD 91.23 billion by 2032.

Our long-standing partners at DailyDream, an eco-conscious mattress manufacturer, aimed to reach these consumers seeking better sleep on Amazon. For many brands, Amazon is a critical sales channel, with a significant median share of revenue - often 30% or more - coming from the platform.

We were privileged to accept their request to craft their Amazon Brand Store, strengthening their strategic brand presence and supporting their growth.

Project brief

Our primary focus was to create a relevant visual design for DailyDream's wide array of products, ensuring the brand's positioning on Amazon was both modern and authentic.

As the project evolved, our scope expanded significantly. We leveraged our expertise across brand identity, advertising, and website design.

Crucially, we systematized all visual content into a centralized resource, creating a single source of truth in Figma and Google Docs.

Services

Design

Development

Tech

Figma

Shopify

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challenge

Our core challenge was to create a visual aesthetic worthy of a brand with a strong reputation and millions of clients who enjoy improved sleep. The goal was to transmit an atmosphere of comfort and healthy relaxation in a world often defined by stress.

To meet this challenge, we undertook the following key tasks:

Design & redesign of corporate identity: Grinteq developed a cohesive visual identity, beginning with the Amazon Brand Store and its related A+ Content, and extending to the Shopify website, product cards, and advertising campaigns.
Systematization of content: we executed a significant body of work to catalog and systematize all visual assets, establishing an organized library for greater efficiency and long-term consistency.

Solution

Research

Our expert conducted a comprehensive competitive analysis and developed an effective Conversion Rate Optimization (CRO) strategy to ensure prominence within Amazon's highly competitive landscape.

Pages (Amazon Brand Store)

Grinteq created more than 26 unique pages for the Amazon Brand Store, which were localized into 9 languages. Each page was informed by competitive analysis and user experience hypotheses. In total, we developed over 40 screen designs and their adaptive versions.

We also executed a cosmetic redesign of the main Shopify website as part of our CRO strategy to improve conversion rates, redesigning key sections including the homepage, product pages, blog, and feedback section.

A+ Content

To enhance product detail pages, we created a library of 120 unique images and graphic elements for use in A+ Content.

Product Cards UI

Our team designed and structured over 150 product cards, built for easy use across different marketplaces and localizations.

SMM

For social media marketing, we developed over 50 promotional banners, often tailored for specific holidays and campaigns.

Systematization

Throughout the project, we recognized the growing need to organize the vast amount of creative assets. We systematized and cataloged all elements into a library (both in Figma, and Google Docs), significantly accelerating workflow and ensuring brand consistency.

Impact

Grinteq established a relevant and cohesive visual identity to boost conversion rates, supported by hundreds of compatible marketing assets. Furthermore, we built a comprehensive, easy-to-navigate design library, creating a structured system for all brand materials to ensure consistency and efficiency for the future.