challenge
Switch Boss's online store was not fully meeting the company's goals for user experience. The existing theme required significant developer time for updates. This resulted in slower performance, reduced flexibility, and challenges in scaling the site.
It quickly became clear that simply adapting the existing theme to the new branding wouldn't be enough. Although based on a pre-built Shopify theme, the final design was fully customized to achieve the desired aesthetic and user experience, with no original styling or layout remaining.
Grinteq addressed the following key areas for improvement:
Design Modernization: To move beyond the generic look of the original Shopify theme and create a more engaging customer experience.
UX Optimization: To prioritize a clear hierarchy - curated intermediary categories and a logical taxonomy to simplify main navigation.
UI Concept and Visual Enhancement: To improve the quality and appeal of all product images.
Technically, this involved a redesign of three key pages:
- Homepage;
- Collection (category) page;
- Product (product detail) page.
Solution
Grinteq enhanced the client's Shopify platform through a strategic combination of customization and redesign.
End-to-end Interface design (UI/UX) concept for Shopify store
Full-scale Shopify interface revamp
Grinteq delivered 100% refreshed visual identity, creating custom collection cover images and promotional banners.
- Product cards;
- Category visuals;
- Hero banners for categories; Promotional banners (featured products).
Shopify Theme Customization
Leveraged the existing theme as a foundation, our team implemented targeted frontend customizations to align with the brand identity and enhance functional versatility.
Homepage Redesign: Grinteq prioritized visual impact and intuitive navigation to reduce bounce rates, restructuring layouts, integrating high-quality imagery, redesigning collection page links, and updating hero banners. Key improvements:
- Restructured section layouts for clarity;
- Integrated high-quality imagery;
- Redesigned collection page image-links for engagement (online buyers often miss 40% of a site’s products; we prioritized prominent category displays on the homepage to clarify offerings at a glance);
- Updated carousel.
Collection and Product Pages: Streamlined information hierarchy and optimized whitespace for enhanced scannability on collection pages. Elevated product discoverability and buyer confidence through targeted metadata integration and detailed technical attributes.
Impact
In a compressed timeframe (less than 30 days), Gritneq engineered exceptional gains across core performance metrics (36ms - INP, 0.3s - TTFB) and reduced bounce rates. Visual and functional customizations delivered brand cohesion, while smart content placement kept users engaged and ready to convert. On top of this, the implemented architecture ensures scalability, allowing Australia's go-to switch provider to grow without incurring technical debt.
