challenge
Thus, beyond all-encompassing B2B Commerce, Omnichannel Inventory, and Order Management System implementation and configuration routine procedures, Grinteq's principal challenge to tackle was overcoming the limitations of the out-of-the-box solutions.
Restrictions on bulk orders and cart sizes hindered wholesale ambitions, creating friction for high-volume buyers and forcing sales teams to rely on manual processes. The platform also lacked the flexibility to handle complex requirements such as dynamic pricing.
The following issues risked undermining Therabody’s seamless CX and operational excellence:
- Frustrating Order Limits – Bulk buyers face unnecessary restrictions that constrain sales.
- Manual Order Processing – Sales teams waste time on inefficient workflows.
- Rigid Pricing & Approvals – Complex contracts require flexible pricing and multi-tier approvals.
- Inventory Uncertainty – Without real-time synchronization, teams rely on guesswork, leading to fulfillment delays.
- Complicated Checkout – Contract-specific rules make the purchasing process slow and cumbersome.
Solution
Implementation
Salesforce B2B Commerce Storefront: Integrated into the existing Salesforce CRM, designed specifically for business-to-business transactions.
Order Management System (OMS): Seamlessly integrated to manage the entire order processing lifecycle, including order creation, real-time order fulfillment, status tracking, and delivery.
Omnichannel Inventory Support: Enabled inventory management across multiple sales channels (online, in-store, mobile) to ensure accurate stock information and efficient order fulfillment, providing transparent, up-to-date stock visibility.
Customization
Bulk B2B Order Management
For Internal Teams
- Custom Lightning Web Components (LWC): Grinteq developed applications to address limitations in mass order processing and the number of active shopping carts per user, allowing internal users to manage orders more efficiently.
- Custom Mass Order Creation Tool: The team also created tools for internal users to generate multiple orders using data from Excel (xls) and CSV files.
- Advanced Techniques: Implemented spread transactions and asynchronous Apex to bypass Salesforce restrictions, enabling efficient processing of large volumes of transactions.
For Customers
- Streamlined Order Process: Enhanced the CX for placing bulk or wholesale orders, making it easier for customers to manage their purchases.
Upgrading Checkout - Enriching Buyer's Journey
- Checkout Process: Streamlined the steps for completing purchases, making the process more efficient and user-friendly.
- Buyer Journey: Improved the overall customer experience (customizing Experience Cloud) from initial interest to final purchase, ensuring a seamless transition through the sales funnel.
Impact
Grinteq's B2B solution enabled Therabody to capitalize on its exponential growth by opening a new sales channel and streamlining the sales process for distributors and wholesalers. Their business customers now benefit from a cohesive, user-friendly shopping experience, free from technical hurdles. Operationally, the solution accelerates order processing, significantly reducing manual work and improving accuracy for internal teams.
